The Simco Story

Warren Simmons was the visionary behind the creation, conceptualizing and development of what would become one of the world’s most famous landmarks: PIER 39. Warren’s dream provided a place for people from all walks of life, from all over the globe to gather, mingle and visit with the locals.

PIER 39 continues to draw millions each year to San Francisco’s historic waterfront to enjoy this vibrant outdoor marketplace. Warren sold PIER 39 but his passion for offering unique dining establishments continued as did his sense of family.

Warren brought in his son Scooter to manage and operate his restaurant ventures on the PIER including Vannelli’s and Dante’s Sea Catch. In the late 80’s Warren, Scooter and Scooter’s wife Nancy, created and launched the enormously successful Chevys® Fresh Mex concept. Chevys grew to include thirty seven locations before the family sold it to PepsiCo.

Today, over 30 years later, Simco Restaurants continues to own and operate the most successful restaurants on Fisherman’s Wharf including the award-winning Pier Market Restaurant, Fog Harbor Fish House, Wipeout Bar & Grill and Biscoff Coffee Corner.

The Simmons remain active in the family business and the community of which they have been a part of for over a quarter of a century.